News

When Paul Mulroney describes what Logical Developments does, he could talk about databases, modules, or cloud platforms. Instead, he starts with something simpler: "Our goal is to make someone's day better."

In a recent conversation on the WA Leaders podcast, Paul shared the philosophy that's guided his Perth-based software business for 34 years. It's not about flashy features or the latest tech trends. It's about understanding that behind every system is a person trying to get through their workday with less frustration and more control.

Take the transport industry, where Logical Developments has built its flagship product, ConNote. Paul recalls how their first transport client, Pacific Transport, grew so rapidly using their system that they were bought out by a larger company. What happened next tells you everything about the software's impact: former Pacific employees moved to other transport companies and immediately called Logical Developments. They'd experienced firsthand how the right software transforms a business drowning in paper into one where information flows seamlessly.

"Without this piece of software, you would not be able to do what you're doing today," Paul told one client who questioned the investment. The software represented less than 0.1% of their turnover but generated 100% of their income. That's the reality many business owners miss until someone points it out.

But making someone's day better isn't just about productivity gains. It's about reducing the sea of paper, eliminating the chase for missing documentation, and giving people information at their fingertips when they need it. It's about building systems that people don't even notice because they work so intuitively. As Paul notes, the transport industry is flat out—they don't have ten minutes to spare. Yet the right software gives them back hours.

What makes Logical Developments different is the relationship approach. This isn't a faceless help desk—it's Paul and his wife Caroline, working together since buying the business straight out of university, alongside a small dedicated team. They take time to understand each client's context and iterate based on real feedback. The modular system they've developed means when they fix a bug for one client, everyone benefits.

Business isn't just about coding, Paul emphasizes. It's about understanding how to connect with people, build meaningful relationships, and think beyond the technical solution to the human need it serves. That's the lesson he's taken from his involvement with WA Leaders, and it's the principle that continues to drive Logical Developments forward.

If you're looking for software that respects the human side of business—that actually makes your day better—Logical Developments has been doing exactly that for over three decades.  Contact us and see how we can make your day better!